Microsoft's IE9 Strategy Fails to Produce Results

As the rise of other browsers, like Google Chrome, begin to show, so does the demise of others, namely Internet Explorer. The web browser, designed by Microsoft, continued to lose members last month, losing the largest number of users since December 2010.

During September, Internet Explorer lost nine-tenths of a percentage point of share, dropping to 54.4%, a new record low for the browser. The drop experienced last month was the seventh straight decline and the largest decline since December of last year where Internet Explorer fell by 1.1 points. Causing the decrease was, of course, Google Chrome, which saw shares increase by seven-tenths of a point. Adding to the decline was Apple's Safari browser, which saw an increase of four-tenths of a percentage point.

Chrome ended the month with a 16.2% share with Safari accounting for 5% of all browsers used worldwide. Microsoft, on the other hand, focused on looking at the brighter side by plugging the success of Internet Explorer 9 on Windows 7. Head of Internet Explorer's Marketing Roger Capriotti used data from Net Applications to highlight the gains of IE9 by pointing out that the browser version owned 21% global share of browsers running on Windows 7.

Internet Explorer 9 is the second-most popular internet browser on Windows 7 with a 21% compared to Internet Explorer 8's leading 31.6%. Firefox 6 and Chrome 13 came in third and fourth place, respectively, with 13.9% and 13.1%. Unfortunately, Microsoft hasn't outlined an alternate strategy for stopping IE defections. While the focus on Internet Explorer 9 may pay off in the long run, it has failed to slow down the number of defectors heading to Safari, Chrome or Firefox. Since its debut, Microsoft has lost 4 percentage points of share with Internet Explorer 9.

Source: Computer World - Microsoft's IE9-first strategy fails to stem browser slide

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